Today marks the 30th anniversary of GNR’s Welcome to the Jungle video
August 1st 1987 would turn out to be the start of something big for Guns N Roses as they shot the video for “Welcome to the Jungle.” Appetite for Destruction had just been released a few days earlier with the lead single “It’s so Easy.”
According to A&R exec Tom Zutaut, who signed Guns N’ Roses, the label was ready to abandon promotional efforts after nine months — a span in which Appetite for Destruction moved roughly 200,000 copies and was “seen as a failure.” Zutaut called label chief David Geffen, convincing him to make one last push. Geffen called MTV’s CEO, who agreed to air the “Welcome to the Jungle” video at 4AM ET. The next day, the video had lit up MTV’s switchboards and MTV added the video into rotation after just one play of ‘Welcome to the Jungle. Then they shot video’s for “Sweet Child O Mine”, and “Paradise City” and the rest is history.